6 Top Travel Technology Trends for Travel Industry in 2023

travel technology

Technology is essential in the tourism and travel industries, assisting businesses with day-to-day operations and boosting the travelers’ experience. As a result, hotels must keep up with the latest technology advancements in the tourism industry.

 

What is meant by travel technology?

 

Travel technology (also known as tourist technology or hospitality automation) is the use of information technology (IT) or information and communication technology (ICT) in the travel, tourism, and hospitality industries. Travel technology allows potential travelers to learn about various places, attractions, and facilities. It is an umbrella phrase for various current technology applications, such as artificial intelligence, augmented reality, and mobile technology in tourism, travel, and hospitality.

 

Importance of travel technology

 

It connects potential travelers with companies and allows businesses to share product and service information. Businesses can also use technology to track traveler habits and preferences and generate tailored marketing campaigns. They simplify many tasks while traveling and help businesses optimize internal procedures. However, like with any technical improvements, there are significant drawbacks.

 

6 top travel technology trends for travel industry in 2023

 

The following are the top 6 travel technology trends for travel industry in 2023:

 

  1. AI-Chatbot

The capacity of AI-powered Chatbot to reply to travelers’ inquiries swiftly and independently of human availability makes them a potentially valuable tool in tourism industry technology. These Chatbot specialize in answering frequently asked questions with predefined answers. Travel companies increasingly turn to AI-powered Chatbot for quick and personalized replies to travelers’ inquiries. AI Chabot’s are required if you wish to give a degree of service comparable to current standards.

Travel Chatbot can help future visitors make better decisions by streamlining the reservation process and compiling feedback from prior travel agents.

 

  1. The Next Frontier is Voice

A significant difference exists between human and machine engagement, particularly with speech technology. Businesses will have faster access to the traveler profile, real-time warnings, and flight convenience checks in one natural sentence as tour operators continue to invest in speech technologies. This implies that instead of going through many displays, travel counselors and travelers may get the same result by simply using speech.

 

  1. Tourism Immersion

Travelers nowadays have a stronger desire than ever to have meaningful and memorable experiences, and immersive tourism aims to meet this need. It uses augmented reality (AR), virtual reality (VR), and mixed reality (MR) to enhance journeys and even provide simulated holidays. Virtual reality (VR) simulates the original setting with a computer-generated ambiance, allowing potential travelers to “see” a location before visiting it. It also gives tourists a birds-eye perspective of the place.

Augmented reality (AR), on the other hand, enhances journeys by adding valuable interactions, such as info graphics and advertising information. These days, b2b travel agencies have begun to use augmented and virtual reality-based games to generate interest among travelers.

 

  1. Internet of Things (IoT)

The Internet of Things not only enables B2B tourism firms to provide their travel agents with a transparent experience. Consider a hotel-based integrated trip package. IoT removes manual intervention to improve the user experience. Applications linked to the Beacon system should also emerge. The Beacon is a gadget that can communicate with a smartphone and is installed in various locations. Deploying IoT as part of a travel IT strategy may increase productivity, efficiency, and the traveler experience.

 

  1. Contactless Transactions

Contactless purchases have already begun to give visitors a more frictionless experience, but the latest epidemic has made it almost obligatory. Given that people have been shunning traditional currencies since the epidemic, it’s no wonder that contactless payment options like GooglePay and Apple Pay have taken momentum in recent years. Passports and other travel paperwork need to be updated as contactless identification technology.

Travelers may now utilize QR codes offered by travel operators on their cell phones to acquire vital information about their locations swiftly.

 

  1. Massive Data

The travel business is heading towards a level of customization of preferences and services that offers travel agents the feeling of receiving special care. There are several big data applications in the travel business. Personalization of offerings is essential for travel agents’ retention or attraction. Big Data simplifies providing personalized services based on geographic location, search history, traffic, trip expenditures, and other factors. Travel companies, for example, may arrange available services by gathering data on how travel agents move.

Smart wristbands that replace room keys or save credit card information for easy buying are another intriguing approach to using Big Data in future Travel Technology Trends.

 

The Future of Travel Technology

 

The travel agency will likely continue to evolve due to technological developments in hotel cleanliness and virtual experiences. Likely, new technologies may only partially replace the forms of travel that people love, but it’s exciting to imagine how they will enhance safety, speed up travel, pique interest, and many more.

How Travel Technology has improved the Travel Experience?

travel technology

Travel technology has radically revolutionized the contemporary traveler’s experience when booking or modifying plans. Travelers now have control over their reservations in the palm of their hand and may make adjustments without contacting a travel agent.

 

What exactly is meant by travel technology?

 

Travel technology refers to using information technology (IT) or information and communications technology (ICT) in the travel industry. Tourism technology or hospitality automation is other terms for it. It entails utilizing technology to organize holidays. It assists B2B travel agencies in booking tours for their travel agents, as well as hotel accommodations and various other travel-related activities.

 

Importance of travel technology in B2B travel agency

 

Travel technology automates travel operations such as bookings, itineraries, payments, and customized packages to increase operational efficiency, reduce costs, and improve the customer experience. It helps with process monitoring and streamlining, the flow of information maintenance, and communication and record management. In reality, increasing operational efficiency helps cut expenses while allowing for quick expansion. Every reservation system maintains and retrieves real-time data, allowing B2B travel agents to expedite communication with all the travel agents.

 

How travel technology is improving the travel experience?

 

The following are the ways in which travel technology is improving the travel experience:

 

  • Simple reservations

Travel agents may use travel technology to book hotels, lodgings, and even specified activities in minutes. The internet has made it possible to locate the best hotels and lodging. Websites can provide hotels and lodging alternatives ideal for your needs and tour budget. You do not need to print the hotel bookings because e-tickets and mobile check-ins are available. It will spare you the difficulty of taking many papers and a large amount of paper.

 

  • Altering reservations

Mobile applications and websites have drastically revolutionized the contemporary traveller’s experience when altering bookings. Travel agencies have complete control over their reservations and may make changes immediately. Travellers may also interact with Chatbots that can answer basic queries about their travel experience, such as rebooking or adding a stop to an existing reservation, thanks to travel technology.

 

  • Hotel reservations

Travel agents no longer need to visit a counter to pick a hotel. Nowadays, hotel reservations are made online. Online lodging services now provide a faster approach and informed solutions that help hotels. Last-minute travellers frequently hunt for hotel rooms. On specialized websites and apps, spontaneous travellers can quickly secure extra rooms. Hotel websites use artificial intelligence for personalization and ease when booking a stay. Chatbots can effectively interact with travel agents to answer queries and provide information.

Travel technology assists travel agents as they make their final decisions.

 

  • Wearables and the Internet of Things (IoT)

The Internet of Things is a beneficial technology in a variety of fields. The tourist sector has also embraced this cutting-edge technology for connecting numerous gadgets. IoT technologies may be employed in hotels to provide superior services to travellers via linked gadgets. Wearables are used by many travel businesses to increase travel agent involvement.

 

  • Individualized tour experience

Travel agents mostly prefer personalized and unique travel experiences to enjoy the best travel experience. Technological breakthroughs have made it feasible for you to have a one-of-a-kind experience.

 

  • Online Evaluations

Travellers rely on the opinions and evaluations of people in the online community to locate the best entertainment, restaurants, activities, and attractions. The social media presence and reputation of businesses also influence travellers’ decisions. If a hotel has a good reputation and engages with travel agents regularly, they regard them favourably. Online reviews influence travellers to choose one business over another.

 

The goal of travel technology is to increase speed and agility to better identify and respond to the needs of travel agents than ever before

 

It’s important to keep travel agents happy while ensuring revenue growth and making travel agencies profitable. Even though too many firms in the industry are still dealing with legacy organizational structures and old ways of thinking and doing things, it is time to reform and modernize, and adopting a tourist management platform will undoubtedly be the basis to meet the new expectations! Today’s “musts” include maximum efficiency, agility, end-to-end experiences based on real-time data, and hyper-personalized services.

 

Making use of digital transformation to gain a competitive edge

 

The digital transformation in travel technology has only accelerated as a result of the pandemic. As we approach a new era of travel and hospitality, the benefits of technology innovation will act as a competitive advantage for enterprises re-entering travellers’ lives. Travel agents will rely on AI and other experience technologies to assist them in handling the obstacles involved with travelling today, propelling the travel experience ahead.

 

The travel technology solutions for sustainable business growth

 

Travel agencies provide compelling services and travel technology solutions that ease global traveller procurement by giving real-time, aggregated access to low-cost carriers, GDS carrier schedules, and pricing. These one-of-a-kind solutions are essential to the highly competitive travel web development procurement process, driving efficiency and cost savings to help you accomplish your company objectives. Along with these exciting solutions, the following new features and functions provide additional benefits and enhance the traveller experience:

  • multiple GDS integration
  • back-office and mid-office integration
  • payment gateway
  • mobile app development
  • online hotel booking engine

 

Why is Traveller Experience important in B2B Travel Agencies?

 

The word traveller’s experience relates to a traveller’s opinion of how a company satisfied their wants and expectations. The notion of a traveller’s experience indicates a chilly and detached observational judgement on the side of the travel agent. The truth, however, is considerably different. Everything from the cuisine they consume to the quantity of sleep a guest may get can impact their trip experience. The traveller’s experience is more of an emotional reaction than a guarded judgement.

 

The response can encourage repeat business, favourable word-of-mouth promotion, or the opposite

 

Your travel agent’s experience is likely to significantly influence the health and performance of your travel business. Companies in the travel sector that focus on travel agent experience beat their competitors by over 80%. 84% of companies that focus on improving the travel agent experience saw increased revenue. The expertise of a travel agent may influence many aspects of your organization. Around 72% of pleased travel agents inform at least six travel agents about their great experience with the brand.

 

Why is it essential to digitalize wherever it’s possible in the travel agency?

 

Travelling required a lot of organization since travellers had to keep track of hotel bookings. There is no reason why enterprises in the travel sector cannot alleviate the burden of keeping track of these documents by digitizing them wherever feasible in today’s digital age. Investing in a business application will likely provide great returns, particularly if it allows your customers to electronically keep their keys, tickets, and vital paperwork on their phones.

A travel technology application will help travel agencies retain travel agents in two ways:

  1. Firstly, it improves the travel agent’s experience.
  2. Second, since your app will occupy precious real estate on the agent’s mobile device.

 

Why B2B Travel Agents should use travel technology?

 

Travel agencies discover highly customizable travel technology software that streamlines the process and reduces operating expenses.

  • Interactive navigation system.
  • Back-office administration is straightforward.
  • Revenue is simple to handle.
  • Support for several currencies and languages.
  • Improve travel agencies’ travel processes.
  • Help the travel agency manage the business process.
  • Reduce operational costs.
  • Increase the profitability of your travel agency.
  • It adds real-time travel content such as papers, descriptions, videos, maps, and photographs to travel packages.
  • It facilitates the update of several travel inventories, such as unit-based pricing, range-based costing, and occupancy-based rates, as well as the swift selling of travel products.