Technology is essential in the tourism and travel industries, assisting businesses with day-to-day operations and boosting the travelers’ experience. As a result, hotels must keep up with the latest technology advancements in the tourism industry.
What is meant by travel technology?
Travel technology (also known as tourist technology or hospitality automation) is the use of information technology (IT) or information and communication technology (ICT) in the travel, tourism, and hospitality industries. Travel technology allows potential travelers to learn about various places, attractions, and facilities. It is an umbrella phrase for various current technology applications, such as artificial intelligence, augmented reality, and mobile technology in tourism, travel, and hospitality.
Importance of travel technology
It connects potential travelers with companies and allows businesses to share product and service information. Businesses can also use technology to track traveler habits and preferences and generate tailored marketing campaigns. They simplify many tasks while traveling and help businesses optimize internal procedures. However, like with any technical improvements, there are significant drawbacks.
6 top travel technology trends for travel industry in 2023
The following are the top 6 travel technology trends for travel industry in 2023:
The capacity of AI-powered Chatbot to reply to travelers’ inquiries swiftly and independently of human availability makes them a potentially valuable tool in tourism industry technology. These Chatbot specialize in answering frequently asked questions with predefined answers. Travel companies increasingly turn to AI-powered Chatbot for quick and personalized replies to travelers’ inquiries. AI Chabot’s are required if you wish to give a degree of service comparable to current standards.
Travel Chatbot can help future visitors make better decisions by streamlining the reservation process and compiling feedback from prior travel agents.
- The Next Frontier is Voice
A significant difference exists between human and machine engagement, particularly with speech technology. Businesses will have faster access to the traveler profile, real-time warnings, and flight convenience checks in one natural sentence as tour operators continue to invest in speech technologies. This implies that instead of going through many displays, travel counselors and travelers may get the same result by simply using speech.
- Tourism Immersion
Travelers nowadays have a stronger desire than ever to have meaningful and memorable experiences, and immersive tourism aims to meet this need. It uses augmented reality (AR), virtual reality (VR), and mixed reality (MR) to enhance journeys and even provide simulated holidays. Virtual reality (VR) simulates the original setting with a computer-generated ambiance, allowing potential travelers to “see” a location before visiting it. It also gives tourists a birds-eye perspective of the place.
Augmented reality (AR), on the other hand, enhances journeys by adding valuable interactions, such as info graphics and advertising information. These days, b2b travel agencies have begun to use augmented and virtual reality-based games to generate interest among travelers.
- Internet of Things (IoT)
The Internet of Things not only enables B2B tourism firms to provide their travel agents with a transparent experience. Consider a hotel-based integrated trip package. IoT removes manual intervention to improve the user experience. Applications linked to the Beacon system should also emerge. The Beacon is a gadget that can communicate with a smartphone and is installed in various locations. Deploying IoT as part of a travel IT strategy may increase productivity, efficiency, and the traveler experience.
- Contactless Transactions
Contactless purchases have already begun to give visitors a more frictionless experience, but the latest epidemic has made it almost obligatory. Given that people have been shunning traditional currencies since the epidemic, it’s no wonder that contactless payment options like GooglePay and Apple Pay have taken momentum in recent years. Passports and other travel paperwork need to be updated as contactless identification technology.
Travelers may now utilize QR codes offered by travel operators on their cell phones to acquire vital information about their locations swiftly.
- Massive Data
The travel business is heading towards a level of customization of preferences and services that offers travel agents the feeling of receiving special care. There are several big data applications in the travel business. Personalization of offerings is essential for travel agents’ retention or attraction. Big Data simplifies providing personalized services based on geographic location, search history, traffic, trip expenditures, and other factors. Travel companies, for example, may arrange available services by gathering data on how travel agents move.
Smart wristbands that replace room keys or save credit card information for easy buying are another intriguing approach to using Big Data in future Travel Technology Trends.
The Future of Travel Technology
The travel agency will likely continue to evolve due to technological developments in hotel cleanliness and virtual experiences. Likely, new technologies may only partially replace the forms of travel that people love, but it’s exciting to imagine how they will enhance safety, speed up travel, pique interest, and many more.